TedX Detroit Badges
Design & Variable Data | May 2025
We began by studying TEDx brand guidelines to ensure accurate color usage, typography, and logo placement. From there, we developed conference badge designs that balanced strong visual appeal with high legibility. Each credential type; speakers, staff, VIP guests, and general attendees, was assigned a distinct badge design for fast identification. We also planned printing specifications to guarantee vibrant color reproduction, durable materials, and premium finishes suitable for multi-day events and conferences.
Objective
Design professional event credentials for TEDx Detroit that strengthened event branding, improved attendee wayfinding, and maintained a cohesive, high-quality look across all conference badge types. The goal was to create custom badges that were easy to read from a distance, reinforced the TEDx visual identity, and served as memorable keepsakes for participants.
Strategy
The final deliverables included a full set of custom event badges for all attendee categories, prepared as print-ready files for professional production. Each badge featured bold typography, strong color contrasts, and clean layouts aligned with TEDx’s global branding. By combining functional design with a polished presentation, the conference credentials elevated the event experience for both attendees and organizers while reinforcing TEDx Detroit’s reputation for high-quality event execution.
Work
